With a vast amount of teeth whitening brands available in the market, it may seem that finding an effective teeth whitener is a piece of cake. What we don’t know is that not all teeth whiteners are the same. Some even contain chemical ingredients that could cause more harm than good to your teeth. Some specifically damage the enamel and this is due to the nasty ingredients that these products may contain.
This is why Love Thyself recommends Warpaint Natural Teeth Whitener. It is 100% natural and the only natural teeth whitener of its kind that is FDA registered. Warpaint is a brand that was made in Australia out of a passion to create teeth cleaner and whitener derived from natural as well as organic ingredients that promote health and wellness to consumers.
To find out more about what’s behind the brand and what’s in store for consumers in the near future, read what the founder and Global CEO of Warpaint has to say about their awesome brand:
Tell us a little about yourself?
My name is Petra and I am the Founder and Global CEO of WARPAINT. I am a German born Australian resident and successful paramedical aesthetician for the better part of two decades. I have always been extremely passionate about natural therapies, health, fitness and wellbeing. When I’m not in the office, you will find me enjoying the little things like my favourite coffee shop or watching the sunset from my balcony. It would also be as likely to see me hopping on a plane for the next adventure or brainstorming the next business venture. My daughters like to think of me as an ideas woman and I don’t mind that at all. Every day I endeavour to instil the same enthusiasm for life, business, passions and career into my two daughters, who are now both young adults and inspire me daily.
How long have you been in business?
WARPAINT had its humble beginnings in 2014.
When did your passion into this area begin?
As I mentioned above, ever since I can remember I have been extremely passionate about natural therapies, health, fitness and wellbeing. Being in the health and beauty industry I was committed to keeping up-to-date with the latest industry developments. This led to learning more about the effect of what we are putting on and into our bodies and I began to really focus on natural alternatives. There are a staggering 2,000+ new chemicals being made every single year and I wanted to contribute, even in just a small part.
What was your initial inspiration to launch your business?
Both my daughters had braces in their teenage years and after they came off, they were left with stains on their teeth (which I was told is totally unacceptable for a 16 year old). There were a lot of highly toxic and expensive products on the market that I did not want my girls to use. This is what motivated me to research for safe alternatives but I couldn’t find any natural products that cleaned, polished and whitened teeth. This is where I found my calling and created WARPAINT!
Back then, it was a no-name black powder that I gave to my girls and it took a lot of tweaking to get the formulation just right. It’s important to note that it is more than just activated coconut shell charcoal. My research led me to learn so many remarkable truths about various natural ingredients that were used by indigenous cultures many many years ago. Finally, the product you know today is made up of 5 all-natural ingredients which all have their own individual health benefits.
What ingredients are used in your products and why do they give such effective results?
WARPAINT is made up of 5 all natural ingredients; Activated Coconut Shell Charcoal, Calcium Bentonite Clay, Organic Sweet Orange Peel, Organic Lemon Myrtle & Organic Peppermint.
Our Activated Coconut Shell Charcoal is super fine and non-abrasive; it works by adsorbing and removing debris from the surface of the teeth without causing any damage to the enamel and leaving teeth whiter and brighter.
Australian Edible Calcium Bentonite Clay acts as a mild abrasive to scrub and beautifully polish teeth. It contains vital minerals like calcium and potassium, which are beneficial for the teeth and gums and helps to remineralise and strengthen teeth. Bentonite Clay also acts as a detoxifying agent to help fight gum disease by strengthening the body’s natural immunity, while helping to remove tartar and clean gums.
Organic Sweet Orange Peel helps to remove stains and strengthens sensitive teeth.
Organic Lemon Myrtle, which is found on the rainforest trees Indigenous to Queensland, contains powerful microbial and anti-fungal agents with calmative properties that soothe and relax sensitive gums.
Finally Organic Peppermint reduces infections and inflammation, as well as leaving the breath minty fresh.
What is your background? Education, Work Experience etc.
I studied nutrition and food science after high school, I am also a qualified Physical Education Teacher and I am educated in Chinese Herbal Medicines. I have been a Paramedical Aesthetician and worked as a skin therapist for 20 plus years. I have been my own boss for the majority of my life and thrived taking on new challenges. Starting WARPAINT in 2014 has certainly brought on new challenges regarding manufacturing, exporting and building an ecommerce business. In 2015 I was a Finalist in the International Richard Branson Entrepreneurship Business Builder Competition and in 2016 received the International Women’s Day Leadership Award for Business and Innovation.
What sets natural oral hygiene apart from the standard?
The obvious difference between the standard conventional teeth whitening and WARPAINT is that we are 100% natural, vegan and cruelty free. WARPAINT is also a convenient, painless and a more affordable alternative to the chemical-based whitening products on the market. We encourage it to be incorporated as part of your daily routine to improve your overall mouth health, not just whitening your teeth.
Do you have a personal favourite product from your range?
Our award winning product Warpaint Natural Teeth Whitener.
What are your favourite eco conscious ingredients to work with?
Activated Charcoal – I can rave about the benefits of Activated Charcoal and its amazing cleansing and detoxifying properties for days. However only in recent years has it become a health media headliner and I’d love to think that WARPAINT had a little something to do with that. Now it is used in almost everything, from face masks to shampoos, medical treatments and teeth whitening. I’ve even seen it in ice cream!!
However I think it is important to note here that not all activated charcoal is equal. Some products use very granulated charcoal that can be abrasive on the teeth. These are the cheaper alternatives and we do not recommend using them. We have sourced a very fine Medical Grade Activated Charcoal that is non-abrasive & non-irritating. WARPAINT has also been independently examined by the Missouri Analytical Laboratories and confirmed to be completely safe for your enamel. This was a highly technical and very expensive test but we are committed to ensuring we’re delivering the best natural teeth whitener around!
Can you share an oral health tip you think every woman should know?
My best tip would be to also use WARPAINT for oil pulling. I have seen some absolutely amazing results! Just add 1 tablespoon of coconut oil to ¼ teaspoon of WARPAINT and swish in your mouth for about 10-15 minutes before rinsing thoroughly. Doing this method at least once a week will vastly improve your overall mouth health, as well as keep your pearlers shining brighter than ever!
Where are you located?
Warpaint HQ is located in sunny Queensland, Australia. WARPAINT is manufactured in a cGMP Compliant Facility and is 100% Australian made & owned – Quality you can trust.
Who works in the business with you?
We have a very close hard working team in all aspects, from marketing, to warehousing, accounts and customer services. Both of my daughters are also involved, one is the ambassador and face of WARPAINT and the other works with me in the office.
Does your business donate any money to charities?
Absolutely, we truly believe in giving back to our community so we support several different charities including our local Rotary Club, MND and Me, The Cerebral Palsy Foundation, The Leukemia Foundation and more.
Is your packaging biodegradable? Or is there any way that purchasing your product will help the earth or our society in any extra way?
We here at WARPAINT love our planet and do our best to respect and protect it! Not only is WARPAINT entirely natural, it only uses ingredients sourced within Australia and leaves no environmental footprint. In the early days we vigorously researched various types of packaging options and ultimately decided for the PET container for several reasons.
– Bentonite Clay, one of our ingredients, is a “healing clay” that absorbs impurities such as toxins and heavy metals either when ingested or applied topically. For this reason it is important that Bentonite Clay should never be stored in a metal container since the clay absorbs metals.
– The major environmental impact of glass production is caused by atmospheric emissions from melting activities. In a study from the United States, disposable glass bottles had a higher environmental impact than aluminium cans, including 23 per cent greater climate change potential and 43 per cent greater use of fossil resources. In a comparison of all three options, conducted by the plastics industry, the plastic PET bottle has the lowest global warming impact, while aluminium cans and glass bottles had 23 and 40 per cent greater global warming potential, respectively. The analysis included materials and processes for production and transportation.
– PET can be “recycled” to reuse the material out of which they are made and to reduce the amount of waste going into landfills. PET boasts an excellent sustainability profile and is favourable in comparison to glass, aluminium and other container materials.
Tell us about any product awards you have won.
Winner of Best Unexpected Product in Grooming Men Award, Sweden
Winner of Best Teeth Whitening Product in Beauty Week Award, Sweden
Finalist in Product of the Year in the Organic Beauty Awards, Sweden
Highly regarded product in numerous national and international independent publications
Can you tell us about a memorable moment you had while in business? Or an unusually funny moment?
When WARPAINT was featured on the Today Show as a Crazy Beauty Trend that ‘actually works’! I was sipping on my morning coffee while the Today Show was airing in the background, next thing I knew, my coffee ended up stained on my top as I screamed with joy when I saw WARPAINT – my little product – being recognised on National Television!! I didn’t even know this was happening. Needless to say, I was on cloud 9 for the rest of the day!
We adore your packaging and branding! Tell us what inspires your creative direction?
Our main focus with packaging was to ensure we are kind to our environment, which led us to our PET jars. Our initiative of using the combat stripes on the cheeks for our #warpaintwarrior selfies was to play on the words ‘the war of yellow teeth is over’ and to get yourself #armedwithwarpaint! It is a fun marketing tool I created to use for social media campaigns and I believe it played an essential part in WARPAINT’s early success.
Do you have any exciting new projects for the near future that you can share with us?
Expansion in the US is on the agenda and we are very much looking forward to opening our own warehouse over there.
Any plans ahead or new products you would like to share with us?
I always have ideas brewing, but for now all I can stay is that you’ll just have to wait and see 😉
Now, are you ready to give your teeth a natural boost? Click here to purchase Warpaint Natural Teeth Whitener!