Muslim clients have contributed a huge participation in the global economic market. Halal meat is the reason why you will see these consumers in a regular supermarket. Most companies use a strategic approach in getting a share from Muslim clients from food, even of cosmetic products, until it is now being entirely available in the international market.
Halal means the meat was prepared according to the standards set by the Muslim law. As we all know, our Muslim brothers and sisters are prohibited from consuming alcohol, blood and pork meat. Any product that contains these is known to be forbidden.
Understanding the Halal Cosmetic Products
Cosmetic and skincare products which have Halal seal are items that do not contain any alcohol or pork ingredients in it. Having the Halal seal means it considers the entire process of production up to the distribution of the products to the market. The process is meticulous that requires well-cleaned equipment and uses products which are generally safe for everyone.
Using products which are not Halal is equal to breaking the Islamic beliefs. You must not be surprised when you see Muslim consumers spending quite a little longer in checking the labels to make sure they are purchasing the permissible products to use.
Selling the Halal Makeup
There has been a steady increase in sales rate since 2010 for halal cosmetic products. Being one of the biggest groups in the religious community, demand is inevitable, especially that there has been a consistent campaign for awareness of these products in the cosmetic industry. A fearless forecast was recently released in Saudi Arabia that in 2020, the Halal beauty products will continue to increase over 20% in the next few years.
Even other countries follow the trend, Japanese and Korean beauty companies are securing halal certification even though their market in their community is relatively small. These countries consider it as an opportunity to get a share from those companies that have acquired certification for some time.
Targeting Prospect Customers
One senior cosmetic analyst stated that each marketing specialist from a multinational firm must look for halal promotions which have a better chance of getting closer to the local market. Most Muslim consumers prefer local brands compared to an international brand which their main office is located in a different country which is non-Muslim.
Each international company must connect and understand the Muslim community’s needs (halal) to ensure that they get the attention and eventually the sales.
The Steady Rise of Halal Beauty Target Market in Asia
The halal beauty trend is steadily climbing in Asia. Having a huge population, it also promises a growth potential in terms of acceptance. Asian countries like India, Indonesia, Malaysia and the Middle East are right spots to do business.
The evolution of modern Muslim society has been a key factor and a guarantee that this is a perfect place. Most female Muslims have been aware of their limitations and still experience the latest trends in the beauty and fashion industry.
Small Business Players
Marketing “halal” beauty products are unclear for some small companies. It is because the ingredients the manufacturing companies use are limited. Small and unpopular companies play a bigger risk in entering this business. Promoting products which have halal certification, environment and animal-friendly could be a struggle at first, but acquiring consumers slowly but surely defines what the quality of the products they offer.
Small businesses take their products with the help of social media advertisements as well as promotional offers, pricing and recommendations from one testimony to another which make their marketing strategy easier, as always. This is proven to be an effective approach in sending messages to consumers by spending lesser costs. We live in a digital era and everyone gets to have an access to Instagram and each post matters.
Muslim Cosmetic Clients
Female Muslims do not look at the price and the brand name when they visit a shop. What matters is that they look gorgeous and it’s effective as the label says. However, they still check the ingredients to be sure it has a halal seal.
It is somehow contrary to the idea that most halal beauty products have poor packaging because it is required to at least have a permissible packaging including the materials used to wrap it up.
A better product does not have to be expensive, but most Muslim customers do not compromise their beliefs over pricing. The global market is watching and this is far from over, halal beauty products are on the rise and nothing can stop them as long as it has the values embedded in each product and how effective they are in the market.