A small organic skin care business established in 2014. Originally started as Tula Naturals by Lucy Cloonan, from Sunshine Coast with years of experience in the fitness and wellness industry. She is known as a personal trainer and holistic lifestyle coach. She also formulates and blends all their organic skincare products by hand. They've changed their name to James St Organics to show how proud they are being a local Noosa business, since all of the products are made from James Street in Noosaville, Australia.