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At Alaffia, when we speak of beauty, we are referring to holistic beauty, which looks beyond aesthetics. We believe our bodies, emotions, and environment are interconnected, and when they are in balance, holistic beauty is achieved. This leads to the peaceful coexistence of all life. Our products are born from this ideal and influenced by the science of Ethnobotany, which is the study of relationships between people and plants. We evaluate how each ingredient interacts with the product, the person using it, and the environment it comes from.
a•laf•fi•a \ ah-la-fee-uh \ noun. A common greeting or valediction originating from central Togo, Benin, and Nigeria. Alafﬁa means a state of peace, health, and well-being.
••• ALAFFIA •••